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BPE-USA is a family owned and operated manufacturing company based in Sonoma County. For over 20 years they helped develop the original specs for military knee and elbow pads. They provided a great product for the men and women who serve the Armed Forces. As the demand switched from military to civilian BPE-USA decided to make the transition and introduce their brand to the general public.


  • Web Design
  • Web Development
  • Product Photography
  • Package Design
  • Collateral
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Design Challenge

To pivot from a military brand to a consumer brand. To expand the product line for a more diverse selection. To establish an online e-commerce presence to drive sales.

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